The Premier Airline Now Provides Premier Toiletry Indulgences for its Premier Fliers
Etihad in partnership with Acqua di Parma is launching a range of exclusive amenity bags and toiletries for Etihad fliers traveling in The Residence, First Class as well as Business Class in its long-haul flights. These Acqua di Parma products will also be used in Etihad’s First Class Lounge & Spa in Abu Dhabi to allow a relaxing and rejuvenating travel experience for its premier customers on the ground as in-flight.
Speaking about their joint venture, Linda Celestino, Etihad Airways’ Vice President Guest Experience and Delivery, commended Acqua Di Parma for its universal appeal. She mentioned how Acqua Di Parma effortlessly combines traditional Italian savoir-faire with craftsmanship and innovation adding tones of the modern Italian culture. She further stated “we could think of no better brand partner who stands for the same understated elegance, focus on design, luxury and warmth associated with Etihad as a world-leading airline. We look forward to exploring opportunities to expand our partnership even further.”
The Etihad Acqua Di Parma partnership will work at three stages in-flight. The three stages will provide three different experiences of pampering and rejuvenation to the different groups of luxury travelers on Etihad airways on long-haul flights. Guests at the Residence -Etihad’s 3 room suite- will find a range of fragrances and toiletries, including a Colonia amenity kit. Inside this amenity kit which will be found in the Residence’s private shower room will be a Colonia Pura for men and Magnolia Nobile for women.
Guests in First Class will find a yellow unisex cylinder bag containing a miniature bottle of Colonia, a 40ml body lotion and lip balm as their Acqua Di Parma amenity kit. First Class toiletries include Colonia hand wash and hand cream. Added to this bag of Colonia amenities will be shower gel, body lotion, shampoo, and conditioner.
In Business Class the Acqua di Parma amenities will come in either a yellow or black unisex wallet bag. It will contain a Colonia sampler and hand cream, which is also meant to be dispensed in all Etihad long-haul Business Class washrooms. This amenity kit doubles up as a stylish and useful valet tray when buttoned.
Source: Luxury Launches