In the land of Hello Kitty, there is also room for Rilakkuma Bear. I had no idea who Rilakkuma was until I read the story. Apparently, it’s another one of beloved Japanese characters with a huge following. It has a merchandise line to make even Hello Kitty jealous and includes everything from onesies to life-sized plushies to cozy sleeping bags. Rilakkuma never had anything made in its honor in precious metal – but that is now taken care of with the release of a 24-karat gold Rilakkuma Bear Charm with a diamond-studded belly button.
The charm called “netsuke” in Japanese weighs about 20 grams, that is about 0.71 ounces of pure gold. It also comes with a short black cord, so that you can easily attach it to a bag, phone, wallet or even to your fancy travel mug. It will also be a great gift this Valentine’s Day, but the recipient will have to a bit longer to receive it.
The solid gold little fella does not come cheap, though – it will set you back a ¥702,000 (about $6,180). And there is only a short window to place orders, its maker San-X will take orders until 26 January, and they plan to fulfill orders by mid-March. Each and every cute Rilakkuma Bear Charm will be shipped in its own character-branded box for gift-giving and safekeeping. To place your order visit San-X online store.
Source: Luxury Launches