New LEGOlands and stores popping up everywhere, like the one in Dubai at Burj al Arab. The latest, billed as the largest LEGO store in the world, just opened in London’s Leicester Square. LEGO London flagship joins the likes of M&M World and the Nickelodeon Store taking over the neighborhood – starting to look a lot like Time’s Square. New LEGO store is huge at 9.800 square foot and covering two floors. It carries their entire line of bricks from Star Wars to Duplo to Architecture.
Children or adults, no one is going to get bored at this store. It is not just set up to sell various bricks, but also to enjoy LEGO-made London landmarks as well and there are plenty of them. To enter the store customers have to pass under the Leicester Square tube gates.
Just like all other LEGO stores around the world, this place is also guarded after by Brickly the green dragon. Because this is London, Brickly is wearing a bowler hat, monocle and carrying an umbrella – just in case.
For selfie-takers (not really) this LEGO shop also features a Mosaic Maker Photo Booth experience, and this is a first for the company. The machine in the booth captures customer’s image and produces printed instructions and bricks required to make a photo portrait. Customers can then buy the necessary bricks from the shop.