2017 has been a year of many unusual partnerships, brands are starting to team up with creative geniuses from a completely unrelated industry to give you the best and most luxurious of both worlds. Lamborghini and Bodyfriend are the latest in the realm of unique collaborations with their one-of-a-kind massage chair. The Italian supercar maker has partnered with the world’s highest-grossing massage chair manufacturer to make your therapeutic sessions one of the finest experiences.
Lamborghini and Bodyfriend are aiming to launch a range of massage chairs that are designed to incorporate the aesthetics, philosophy, and feel of Lamborghini’s famous supercars. The first Lamborghini-Bodyfriend massage chair is due to be launched by the end of spring 2018. Each chair will be tech-ed out with features like zero gravity, zero wall, heating, 12 custom massage modes, and Bluetooth connectivity. Let’s just say Bodyfriend is the Lamborghini of the massage chair world.
Bodyfriend has originated from China with its headquarters still there, but through this collaboration with Lamborghini, they are able to tap into the overseas market starting with North America. “Collaborating with the team known for creating some of the most iconic designs in the car industry will help us expand the global market and change the perspective of Americans about massage chairs. Great innovation is born where design and functionality work hand in hand without compromise. This is what Lamborghini is for us, and this is what we will implement in our future supercar inspired massage chair products.”
Currently, Bodyfriend has opened two brand new stores in Los Angeles and plans to open 140 more in the next three years. “This collaboration with Lamborghini is a new opportunity for both companies. We are very proud to be associated with our new partners in Italy,” said Park Sang-Hyun, CEO at Bodyfriend. For those who want to own a piece of Lamborghini – here is your chance to literally relax in one!
Source: Luxury Launches