This new age device will not turn water into wine, but it will prevent wine from turning into vinegar. It got a couple of jobs to do and promises to do them in the most fabulous way possible. Eto Wine Decanter is a two-in-one vessel that will preserve open wine fresh for 12 days and act as a decanter to store wine (in the fridge). In Welsh Eto means “again” – inventor of the device Tom Cotton (not that Tom Cotton) named it as such to pay tribute to his Welsh ancestry.
Eto is not available on the market yet, and recently launched a Kickstarter campaign to raise funds on June 6 – they reached the target of £55,000 (about $70,000) in just two days. At the time of writing, it’s gone up by a lot to $289,000 ($370,000) and there are three more weeks to go with fundraising efforts until July 6th.
An industrial designer with 20 years of experience, Tom Cotton started this little pet project to save wines of the world from ending up in sewers too soon. According to stats gurus, wine wastage in the UK alone accounts for 624 million bottles per year, which is 2 glasses of wine per household and a lot in $/£ value too.
Mr. Cotton was determined to eliminate wine wastage and started digging into the problem. He found out through a friend “wine experts preserve wine by transferring them to a smaller container to minimize the air contact”. And that is all the encouragement he needed to start the project. His stylish creation allows wine drinkers to enjoy quality fresh wine every day without wasting a drop.
This is not a venture that happened overnight. Cotton started the Eto Wine Decanter project in 2011, and it took him full 6 years to develop the device that we see today. It has been independently tested against comparable products at Bangor University over a 12-month period and outperformed them by a good margin.
Eto’s patented system has a very simple mechanism to preserve the wine. The valve concept ensures the wine stays fresh once it is decentered from bottle to Eto by sealing wine at the right moment regardless of the amount of wine left. It is done with the help of an airtight silicone-made seal used over the wine that stops the oxidation process to protect the wine’s freshness and taste. When it is time to have a glass of wine, its long funnel oxygenates the wine to release its flavors. Also important is its specially designed sharp lip that makes sure a drip-free pouring. Only the premium materials are used in making the Eto, and that includes stainless steel with optional PVD finish, silicon, and seam free glass.
The Eto Wine Decanter is set to retail for £79 (about $100), but if you become a pledger it will cost just £59 ($75). To learn more about this unique device and reserve yours visit Kickstarter.