Burberry chief creative offer and CEO Christopher Bailey has his plate full for Christmas. His latest project announced few of days ago is designing the Christmas Christmas tree for London’s luxury Claridge’s Hotel. Since 2009 Claridge’s has worked with fashion designers to create spectacular Christmas trees. John Galliano got things going in 2009 and 2010. Other guest designers to contribute include Alber Elbaz, florist Kally Ellis of McQueens and Dolce & Gabbana. Bailey, however is the first British fashion designer to have the honor.
Christopher Bailey decided to do away with the traditional Christmas tree. His design is one made with 100 umbrellas in silver and gold metallic fabric. The high-tech tree with motion sensors will feature lights capable of picking movements when guests walk past by it. The lights are is set up to dazzle guests climbing the hotel’s curved staircase – with every step they take thousands of lights spring to life and along with some of the umbrellas will move upward.
Speaking about his latest creation Bailey said “We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay.”
Claridge’s plan to unveil their Christmas tree on Monday November 16. Everyone from hotel’s guests to diners at Fera restaurants and drinkers at hotel’s bars get to admire the tree along with onlookers.
Burberry already enjoys a longstanding relationship with Claridge’s, perhaps most notably through the offering of heritage trench-coats to guests staying in the hotel’s suites. To accompany the tree this season, Burberry bellboys will also be on hand to help guests with their Christmas wish lists.