This seems like the perfect accessory for environmentally conscious jet-setting celebrities, millionaires, billionaires, and minor royals to carry the precious water. French fashion house Chanel recently unveiled a double duty leather case and its accompanying accessory, a Gold-Colored Water Bottle with a $6,000 (£4,410) price tag.
Named “flask bag”, the luxury bag made of quilted lambskin leather comes decorated with a gold chain handle and interlocking Chanel logo. Created out of concern the damage plastic bottles do to the environment, the luxury brand hoped the reusable gold-plated bottle will attract the eco-friendly crowd from around the world – regardless of the price tag. And they hoped it right.
The gold-plated water bottle went on sale for the first time in November just before the holiday season. The targeted crowd did not disappoint; flask bag is already sold out at their stores around the world many times.
It was given a boost during the Grammy Awards by Maggie Rogers on the red carpet. The American singer-songwriter made it her preferred accessory for the evening and told reporters at the event: “Sustainability is a really important thing to me.”
This by no means the most expensive water to ever sold. Back in 2010 the Acqua di Cristallo Tributo a Modigliani bottle, sold for £45,000 ($58,000 at today’s exchange rate). That bottle had water sourced from France, Fiji, and Iceland and sprinkled with “gold dust”. It was auctioned off for a good course, to raise funds to combat climate disaster.
This is not Chanel’s first incursion into the luxury water bottle business. In 1994 they roped in supermodels Claudia Schiffer and Carla Bruni to sell a different version. This original version is now selling on luxury resale websites for £8,500 (approx. $11,000) – just the bag without the bottle. Hop over to Chanel to snag your own Gold-Colored Water Bottle.