It is Salone del Mobile time in Milan. That means there are lots of colorful things to see and touch if you are on premises. By any means, the Milan fair is not just for interior designers, furniture, and home appliance makers. Car makers with design interests also participating to introduce their attention-grabbing work. One such is Garage Italia Customs studio, they’ve arrived with the most colorful BMW i8 MemphisStyle and the BMW i3 MemphisStyle in the world and unveiled them at the UniCredit Pavilion in Milan.
Garage Italia Customs, owned by designer Lapo Elkann, who by the way is the brother of Fiat boss John Elkann teamed up with BMW i division to create special editions to celebrate the Memphis Design Group. The design group founded in 1981 by Ettore Sottsass made a name for itself by designing postmodern furniture, ceramic and glass objects with influences from Art Deco and Pop Art. However, the Memphis Design Group disbanded after 10 years in 1991.
Lapo has worked with BMW i team on a previous project as well, so he is clearly pleased to work with them again. “Creativity, style, and innovation have always been the key features of all the work carried out by my team in the field of planning and the study of design. This collaboration has given me the opportunity to celebrate my great passion for the Memphis artists,” said Lapo Elkann adding, “I have been collecting significant works of art from this movement for quite a while and they surround me and inspire me in my everyday life. I can’t help but be proud of the result achieved by my creative hub.”
For the project, Lapo and BMW invited one of the original members of Memphis Group to join them, and Michele De Lucchi was more than happy accommodate that invite. The result of their work is on display for all to see. The two cars feature flamboyant patterns, bright colors, crisscrossing lines and sharp contrasts. Interiors of both cars feature ample Alcantara and carbon fiber also in bright colors. The color combinations look a lot like a promotion for United Colors of Benetton.
After displaying the cars in Milan this week, they plan to take the BMW i8 MemphisStyle next month to Frieze New York 2017. The BMW i8 MemphisStyle and the BMW i3 MemphisStyle are one-offs if you want yours done in the same style contact Garage Italia Customs for more information.