Jeweler Savelli Debuts £76,500 Diamond-Studded ‘Black Insane’ Phone

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The ‘Black Insane’ model, studded with 75 baguette-cut diamonds is the most expensive in a range of luxury smartphones made with leather and gemstones from Swiss company Savelli. The collection of phones called “Jardin Secret”, includes 11 models that feature blue ostrich, black alligator, and iguana leathers, as well as 18-carat gold and precious stones as decoration. The models, which were assembled in the Chanel watch factory in Switzerland, are Italian designed and are mainly priced at £5,868 to £6,378, though the most expensive will cost £76,500. Savelli will unveil the phones at Paris Couture Fashion Week in July and their debut collection will be exclusively sold in the jewelry rooms of Harrods, London, and Printemps, Paris. Chief executive Alessandro Savelli told WWD that the aim was to create a phone unlike any currently on the market.


He said: “From a design perspective, this was the objective: creating a completely disruptive design which had nothing in common with any other phone which had ever been designed before. We wanted to create a shape that was feminine, curvaceous, but at the same time extremely modern.”

The smartphones have a curved screen made from the sapphire crystal glass found in luxury watches, and French DJ Stéphane Pompougnac created the ringtones. Savelli’s website features descriptions of the phones, including: “The slender, curving Line of Grace. A timeless concept of feminine beauty.” Another description reads: “Sublime. Mesmerizing materials abound. And astound. Bombe crystal sapphire. Strokeable napa leather. Glowing rose gold. Sparkling white diamonds.”

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