The Year of the Rooster has come and gone. Everyone who traveled to all corners of the world is back at home and/or work. That doesn’t mean the business of making special edition merchandise has seen the end of days. Legend, the Finland-based luxury device maker known for their glided smartphones, recently announced a special Chinese New Year iPhone 7, which pays tribute not just to the Year of the Rooster, but for Chinese culture and symbolism as well. With this special edition Legend Year of the Rooster iPhone 7, the brand is also trying to conquer the Chinese market.
There are lots of intricate details involved in the rooster of this iPhone 7. The eye-catching 24 karat gold centerpiece plated Rooster is surrounded by traditional Chinese art and signs. The Rooster also features an intricate design element we don’t normally see – it is holding in its mouth eight lucky charms stringed together. As most of you know number eight holds a special place in Chinese culture – they believe it brings wealth, wholeness, and success.
Three of four corners of the platinum-plated part of the phone are inlaid with hand-engraved ornaments. Three symbols named Fu, Lu and Shou are enamel filled and 24 karat gold plated, they represent the Chinese deities (Sanxing) of prosperity, status, and longevity.
The entire range of Legend products is custom made. So you can add and deduct design elements to fit your style. Along with the Rooster, the brand also unveiled a 24 karat gold plated traditional Chinese Dragon version. Dragon’s most noticeable feature is its eyes, represented by a pair of hand-set genuine red diamonds.
Legend offers a range of precious metals to customize devices. Customers can choose from gold, silver and platinum plating. Inlays are available in black, gold and white mother-of-pearl. The color of enamel filled engravings is also customizable to suit client’s needs.
Legend uses iPhones with 256GB memory as standard. Each device is delivered with a custom-made leather carrying pouch, 24 karat gold-plated earpods, and certificate and warranty card – all nicely arranged in a luxury presentation box. The bespoke Legend Year of the Rooster iPhone 7, as is cost €3,390 (about $3,650). You can order online from their website here. If you are in Hong Kong visit Times Square Mall or The Venetian Macao to buy in person.