There is absolutely no shortage of luxury smartphones in the world. This is even more so in the world of Android – smartphones from Vertu to Savelli to Gresso come powered by Google’s popular operating system. We can now add GEMRY R12 to the growing list of luxury Android smartphones. Interestingly enough, GEMRY just like Vertu is based in the UK. Being a British company means putting the Royal Family for good use, so they have an interesting marketing slogan “British royal demeanor, accompanied by noble identity” it says all you need to know about their premium product.
There are two GEMRY R12 versions – one in rose gold and the other in rhodium encrusted with diamonds. The rose gold version feature 18 karat gold plated and high-tech ceramic parts. Diamond version boasts 18 karat rhodium and high-tech ceramic parts with 21 VS-level South African diamonds encrusted on the power button. The highlight of this handset is exotic crocodile kids leather covered back, which is a first in the world of smartphones. For those with a taste for other exotic leathers, a host of other options available including raw python leather, shark leather, and lizard leather. Or you can go for not so exotic other animal leathers.
The GEMRY R12 boasts a 5.85-inch sapphire crystal screen, making it one of the largest luxury phones in the market. It also comes with a large 5000mAh built-in battery that offers 360 hours of standby time. Other technical specifications include Qualcomm Snapdragon 1.7GHz processor, 2G RAM and 32GB of storage. It has a 13MP main camera with LED flash and for selfie addicts a 2MP front camera. For such a premium smartphone, GEMRY R12 out of the box comes with only Android 4.1.2 Jelly Bean, which is a way too old version and hopefully they have plans to upgrade.
GEMRY also offer a feature similar to Vertu’s Concierge service with their version named “British royal butler” service. Major difference between the two – GEMRY’s version include service via video. The service can be accessed through the dedicated button on the handset. Services provided range from booking hotels, flights and tickets to private assistant service.
How much all this cost? Depending on customization like special leathers, pricing for GEMRY R12 range from €2,185 ($2,400) to €4,370 ($4,800).