Not many businesses get to celebrate 140 years of just one important piece of their creations. Only a handful of companies even gets to be in business for this long. However, this is not an uncommon theme for some of the prestigious brands owned by LVMH Group. In 1877, Champagne-maker Maison Veuve Clicquot introduced their colorful and cheerful yellow label, back then an unusual color but a perfect match for their bubbly. To protect, they trademarked and registered the “V.Clicquot P. Werlé” Yellow label on 12 February 1877. This year, the easily recognizable label is celebrating its 140 anniversary.
As far as labels go, in 1850 Veuve Clicquot started off with a minimalist white label, which incidentally was also a first in the world of champagne. Not completely satisfied with white, company continue to look for something to stand out from rest of the well-known cuvées. In the end, they settled on the Yellow label in 1877. Over the years company updated and changed from one yellow shade to another. The current almost orange hue, not only helped it stand out among competitors, but also made it easier to recognize Veuve Clicquot Yellow Lable Brut champagne in dark wine cellars. Since 1945, the popular Veuve Clicquot Ponsardin Brut comes wrapped in the yellow we have today.
As far as the history goes Veuve Clicquot Yellow Label Brut has been the symbol of the House since 1772. The Pinot Noir and Reserve Wine grape combination offer a perfect balance between power and finesse. The yellow label received an update in 2014, made sure not to touch the now familiar orange-yellow shade.