A supermodel unveiling a new ice cream is not something I have heard before, then again there are millions of things I haven’t heard in my life before. Magnum Ice Cream announced yesterday their brand ambassador, Australian supermodel Miranda Kerr will be at hand to unveil two new mouthwatering ice creams. One flavor is Magnum Pink raspberry covered in crunchy Magnum milk chocolate and dreamy pink finish. The second is Magnum Black made of black espresso sauce with creamy vanilla ice cream covered in a dark Magnum chocolate.
The cherry on top for Kerr is they will be unveiled at the 2015 Cannes Film Festival. Magnum has plans to open a pop-up shop on La Croisette, also home to the Palais des Festivals et des Congrès where the Cannes Film Festival is held.
Magnum Ice Cream is famous for special collaborations with various brands. Last year they have released special edition ice creams with Dolce & Gabbana and Selfridges. Just last week they announced a fashion collaboration with BCBG Max Azria to design and create a chocolate scented scarf.
Source: Luxury Launches