Back in May, Jeremy Scott, the Creative Director of Moschino worked with Magnum Ice Cream to start the summer party season during the Cannes Film Festival. For good measure, they invited model Cara Delevingne to get things going. The same partnership (sans Delevingne) is now spreading the ice cream + fashion summer love in London with the opening of Magnum x Moschino Pleasure Store.
Bells and whistles at the Jeremy Scott designed store at Seven Dials include the Magnum x Moschino bag collection. However, the best decoration at the store is the Magnum window decoration with ice creams covered in silver, gold, flowers, and chocolate. The Magnum x Moschino Pleasure Store offer pleasure seekers their delightful Dare to go Double personalized Magnum ice creams with two layers of deliciously decadent chocolate, a luxurious layer of sauce and over 20 mouthwatering toppings.
The pop store will be opened throughout the summer until 10th September to offer visitors customized ice creams. Their toppings on offer vary from Black Lava Sea Salt to Blackberry Crunch, the ultimate finishing touch, however, is the classic chocolate M coin.
In addition to Moschino collaboration, Magnum has partnered with other international brands to offer special edition at the pop-up Magnum Pleasure Store. Pricing for Magnum x Moschino Pleasure Store special edition ice creams starts from £5.50 (about $7.20).
Source: All In London