Johnnie Walker has launched a special edition Blue Label series, just for luxury travel retailer DFS Group. With special edition, Johnnie Walker Blue Label Cityscape Series, Diageo, and DFS Group aim to attract world-faring whiskey consumers. Designed by Innovation Kitchen, series illustrations were commissioned to Michael Ng.
Skyline Cityscape series features skylines of seven famous cities from around the globe, namely: Singapore, Hong Kong, Mumbai, San Francisco, Los Angeles, New York, and Auckland. Each bottle of the series features beautifully gold-embossed skyline illustrations of each city.
Customized to the local market, editions are available only in the airports of the featured cities, at the stores of the DFS Group. “We know that travelers love to bring back unique mementos from their journeys which serve as a beautiful reminder of the experience,” said Steve White, global marketing director of Diageo Global Travel and the Middle East.
The collection is individually numbered and accompanied by a custom-made sleeve. Retail price $399.
Source: The Die Line