Basketball legend Michael Jordan’s name is still gold in marketing, even a decade after his retirement. This is especially true if that product is a sneaker and the brand is Air Jordan from Nike, the most revered sneaker with the basketball players around the world.
Ever the entrepreneur, Jordan announced on Twitter the release of a limited edition pair of Air Jordan’s to celebrate the Oscars. Named the Air Jordan XX8 SE PE, they will be available in colors black or white with gold highlights on the soles and upper.
No pricing information or release date revealed with announcement. As with other Air Jordan’s this gold accented Oscar special edition is expected to be a success with fans and players alike.
Source: Give Me Sport