L’Oréal Paris knows what NYC women want and what their worth is. Women putting makeup on the subway is a familiar scene we see every day. Well, it’s not just even the subway, they do it on the ferry and the bus too. In case you need to buy makeup in a hurry, L’Oréal Paris wants to make it a bit easier to get them. The company plan to introduce interactive makeup vending machines to New York City subway stations named “Intelligent Color Experience.”
Starting coming Monday through the end of December, at the busy 42nd Street/Bryant Park subway station L’Oréal will be putting to test this new concept. Vending machine system consists in addition to the high-tech vending machine, a full-length mirror. Once a customer steps in front of the mirror, the “intelligent” system will present digital animations suggesting potential makeup combinations to “Match” or “Clash” with what customer wearing. A customer can then buy on the spot. The machine carries 27 items such as mascara, eye shadow, lipstick and nail polish from L’Oréal’s Colour Riche collection as well as the brand’s newly launched Voluminous Butterfly mascara. Priced between $5.99 and $9.99, the trial is limited to credit card payments.
Canadian model Coca Rocha was at the Bryant Park station to get the trial project started. If the trial proves to be a success, L’Oréal plans to extend the trial period into 2014 and to other busy subway station. Perpetually cash-strapped MTA is happy to oblige.