Louis Vuitton’s Spring-Summer 2015 Collection’s ad campaign follows the successful “Series 1” introduced by Nicolas Ghesquière. The “Series 2” will again feature creative talents of triumvirate of photographers – Annie Leibovitz, Juergen Teller and Bruce Weber. The Series 1 was so successful, it recently won the British Fashion Award for best advertising campaign. The “Series 2” main lead belongs to Oscar-winning actress Jennifer Connelly.
Bruce Webber photographed Connelly in Miami in settings full of graphic play of shadow and light. Connelly blends perfectly with lines and curves of the graphics to be a part of the story. Annie Leibovitz along with Danish Model Freja Beha worked in New York. Lebovitz shot Beha above three under construction buildings facing Central Park. Their photo-shoot is full of flair that highlights the collection in a setting familiar to Louis Vuitton clientele.
Juergen Teller meanwhile worked with models Jean Campbell, Rianne Von Rompaey, Daphne Simons and Marte Mei van Haaster in Paris. The private townhouse used for the campaign is full of characteristics of a classic, aristocratic French interior décor that provided perfect setting for Teller’s campaign vision of surprise and the unknown.
The new Louis Vuitton Series 2 SS-2015 advertising campaign will launch in the February 2015 issues of magazines worldwide.
Source: Louis Vuitton