Introducing Koio Collective – Luxury Sneakers For Cost-Conscious Millennials

Koio Collective - Primo Collection

We have a new sneaker brand to introduce to all the fashion conscious millennials in America. Koio Collective is a fashion brand started by two former Wharton graduates Johannes Quodt and Chris Wichert. Their sneaker collection is made in famous Le Marche region in Italy, by same leather artisans working for well-known luxury fashion houses such as Chanel. Made from premium leathers found in best Italian tanneries, Koio Collective offer high-end fashionable sneakers at a reasonable price point. Launched this month primarily as an online venture, they have also teamed up with Brooklyn-based Rime-NYC to bring European luxury to the US.

Koio Collective - Primo Collection

The Primo Collection offered in four colorways is Koio Collective’s first model. Handcrafted with pebble-grain calf leather, this stylish sneaker features soft calf leather lining, signature red calf leather insole, and rubber outsole by industry leader Margom. Other details include hand-painted leather edges and padded tongue with Koio Collective embossing. As for pricing, a pair of Primo Black costs $340, Primo Chocolate and Primo Burgundy $330 each and Primo White $300.

Koio Collective - Primo Collection

Founders Johannes and Chris hope their European design inspired sleek sneakers will attract the eye of style conscious Americans. Their sneaker philosophy as explained by the duo “What makes people happy? It’s the experiences that we enjoy. Our shoes accompany us on every step along this journey. But they are more than an add-on. Shoes are a way for us to tell the world who we are.”

Koio Collective plans to introduce additional colorways this summer and new models in the fall. You can purchase online from

Koio Collective - Primo Collection Koio Collective - Primo Collection

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