Gucci has given a makeover for one of its best-selling perfumes. Introduced during the holiday season at Harrods in London and Takashimaya in Singapore, Gucci plans to introduce Gucci Guilty Stud to 20,000 locations around the world in February.
Luigi Feola, vice president of P&G said “Gucci Stud is more of what we look at as a collector’s item.” Both his and her flacons features 400 individual studs per bottle. First introduced in 2010, women’s fragrance became a huge hit, it was a year later joined by Gucci Guilty Pour Homme.
There are no changes made to the make-up of the fragrances. For women’s fragrance top notes are mandarin and pink pepper, with peach, lilac and geranium as floral heart notes and amber and patchouli as base. Men’s fragrance is a mix of lavender and lemon top notes, orange blossom as heart and cedar and patchouli as its base.
“I have always had a love of the rock aesthetic, and it is a constant source of inspiration to me. I like to think of Gucci Guilty Stud as bottled rock attitude,” said Gucci’s Frida Giannini.
Currently available online at Gucci.com, Gucci Stud for women carry a price tag of $80 for 1.6-oz. eau de parfum and men’s $88 for the men’s 3-oz. eau de toilette.