Pantene has announced Gisele Bündchen as their brand ambassador for the American market with an ad campaign shot by photographer Phillipe Salomon. Pantene made the announcement on their Twitter page on Friday with the message “Help us welcome the newest member of the @Pantene family, @giseleofficial!”
Gisele has been Pantene’s brand ambassador in her native Brazil since 2007. The US marketing campaign will have her popping up in TV and print advertising, in-store displays to public relations outreach.
Gisele had this to say about her latest new deal “I feel my hair has been through it all – from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring. I love that Pantene not only stands for healthy, strong hair but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”
Source: Fashion Gone Rogue