H&M is one busy Swedish apparel brand. Yesterday they announced the Spring/Summer campaign by super model Gisele Bündchen, and today its football star David Beckham’s turn to shine. Beckham will launch his first swimwear collection for H&M next month.
Beckham already hinted about his collaboration with H&M by appearing in their Super Bowl ad campaign. New swimwear line named David Beckham Bodywear includes three stylish pieces – two swimming shorts (one short, one long) and a more revealing high-cut brief. All of the designs come in solid colors (blue, green and white) or in two-tone patterns.
Beckham said in a statement “The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer. We’ve worked hard to create new classics for men, with great fit, comfort and also style.”
The 38-year-old as usual will model the swimsuits and appear on the advertising campaign himself. Print ad campaign was shot by British photographer Glen Luchford. The collection will go on sale on May 22 on brands online store and in select H&M stores.